UNDO is a Danish insurance company that disrupted the market with its digital-first approach. With transparent pricing, edgy communication and a user-friendly app that allows its customers to enjoy quick and complete control of their coverages, UNDO ushered an old and slow industry into the digital age.
When UNDO expanded their offering with a new car insurance product in a dedicated mobile app, expectations regarding its adoption were as high as the brand’s prior successes. A couple of months in, however, results were not as strong as with UNDO’s Core product; it fell to the Collective to lead the effort in refreshing the User Acquisition strategy and oversee its implementation.
As an anchor to the revamped User Acquisition, the Collective produced a film to air on both Danish Television and Online Channels. In parallel, and together with UNDO’s outstanding design and copy team, the Collective put together an Experimentation-centric set up that enabled rapid testing of different channels, messaging and KPIs.
For over a year, the Collective coordinated UNDO’s Marketing Department and liaised with the company’s Management Team, contributing in tasks as varied as Project Management, Hypotheses Definition and Validation, Tracking Sanitation and Implementation, Budgeting, Campaign Performance Evaluation and Reporting.
Additionally, The Collective took the lead in producing two series of TV commercials, specifically designed for airing on Danish National Television and optimized for digital performance campaigns. As a result of this tight-knit collaboration, UNDO achieved the growth it had originally envisioned for its new car insurance product.
