Concordium stands apart from the typical blockchain companies, offering a distinctive feature: the fusion of privacy and identity. However, their prior branding lacked the clarity to emphasize this differentiating factor in a competitive market.
Our creative concept draws inspiration from Concordium's core pillars: Privacy and Identity. The visual language incorporates elements of concealment, symbolizing their distinct and unique position in the field.
During the initial phase of our numerous workshops, we delved into Concordium's core values and translated them into a unified visual language, with "glass" serving as the central theme. Honesty, transparency, privacy, and security all resonated with this motif, inspiring the creation of a cohesive visual system.
We aimed to achieve a delicate balance between consistency and flexibility in both Visual Identity and User Interface, resulting in a design library that could seamlessly adapt to various categories while retaining a distinct identity. This holistic approach allows Concordium to thrive in both digital and physical realms.
The user experience needed to strike a balance between being engaging, interactive, and dynamic, all while providing a clear overview within a complex environment. The overall experience had to cater to a broad audience, seamlessly communicating both to investors and developers.
Concordium embarked on a transformative journey to revamp its visual identity and user interface, striving for a harmonious blend of consistency and flexibility.
The outcome was a design library capable of catering to diverse categories while preserving the unique Concordium identity. This holistic approach not only ensures the engagement and interaction of users within a complex environment but also facilitates the presence in both the digital and physical realms, bridging the gap between investors, open communities, and developer-friendly integrations.
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Sabina Karlson
Hello@morphcollective.dk
