We assisted TaxHelper in crafting a concise, impactful sentence that could be used in every company pitch, effectively aligning with the brand's narrative.
Following a comprehensive brand strategy, we developed a visual identity that exuded friendliness, expertise, and trustworthiness.
Managed to return more than 200 million Danish Kroner to Danish citizens within their first two years of operation. Importantly, six months following the debut of their new identity and website, they set a record in securing owed money back for the Danes.
TaxHelper had undergone significant growth in a very short span of time, necessitating a clearer brand position. The company’s remarkable service - helping clients secure tax refunds with the understanding that fees are charged only if a refund is indeed procured - seemed almost too good to be true. This unique value proposition, however, led to misunderstandings, causing some individuals to mistakenly perceive it as a scam.
To mitigate this, TaxHelper required assistance to build a solid brand foundation and identity. This effort aimed not only to reflect the brand’s legitimacy and value accurately but also to pave the way for the creation of a new website.
The new online platform was envisioned to align seamlessly with the revitalized brand identity while clearly conveying the brand’s unique value proposition to dispel misconceptions and foster trust among potential clients.
We assisted TaxHelper in crafting a concise, impactful sentence that could be used in every company pitch, effectively aligning with the brand's narrative. Following a comprehensive brand strategy, we developed a visual identity that exuded friendliness, expertise, and trustworthiness.
This approach significantly contributed to TaxHelper’s success, as they managed to return more than 200 million Danish Kroner to Danish citizens within their first two years of operation. Importantly, six months following the debut of their new identity and website, they set a record in securing owed money back for the Danes.
www.taxhelper.dk
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Sabina Karlson
Hello@morphcollective.dk
